The J. Mack Robinson College of Business is committed to excellence in the creation and dissemination of knowledge in business.  

 We prepare students to lead by pursuing ethical, innovative and value-enhancing strategies in a culturally diverse and technologically advanced world. We serve our community through complementary research, teaching and outreach activities, leveraging our proximity to multinational corporations, entrepreneurial enterprises, government agencies and not-for-profit organizations. 

Core Values
The core values of the J. Mack Robinson College of Business are:

Excellence
 We strive to be the best in everything we do.

Integrity
 We are truthful, fair and accountable at all times.

Collegiality and Diversity 
 We respect diverse perspectives and people in a collegial environment.

Innovation
 We encourage and support new ideas.

Partnership
 We engage our stakeholders in mutually beneficial ways.