Dr. Denish Shah is an assistant professor of marketing and the assistant director of the Center for Excellence in Brand and Customer Management at the J. Mack Robinson College of Business.
Dr. Shah has more than eight years of industry experience working with multinational corporations. His industry background, coupled with academic training in marketing, helps him to focus his research on issues that link marketing strategies to firm performance. Dr. Shah's research has been published in publications such as Journal of Marketing, Marketing Science, Journal of Retailing, Sloan Management Review, Marketing Research, and Journal of Service Research. His research publications have earned three best-paper awards and a finalist position for a practice prize competition. His doctoral dissertation has been recognized with an award at three major doctoral dissertation competitions.
phone: 404-413-7588
fax: 404-413-7585
email: shah@gsu.edu