The Department of Marketing offers business communication programs that equip undergraduate and graduate students with the knowledge, abilities and resources they need to communicate effectively in a wide variety of business situations.
Our curriculum provides a realistic balance between communication theory and business practice, and emphasizes business writing, oral presentations, nonverbal communication, cross-cultural communication, the small-group process and the impact of ethics and technology on communication.
- BCOM 3950 – Business Communication and Professional Development (required for juniors and seniors)
- BCOM 7255 – Communication Skills for Business
- MBA 8015 Strategic Business Communication (required for MBA students)
- Communication Skills & Strategies Workshop (required for most master’s students)
Communication Skills & Strategies Workshop
All master’s students (except those students in the Master of Science in Real Estate, Master of Professional Accountancy or MBA programs) must complete a one-day, non-credit workshop in business communication skills before registering for their fifth 8000-level course. (Master of Professional Accountancy and MBA students satisfy this requirement by taking MBA 8015; Master of Science in Real Estate students satisfy this requirement by taking BCOM 8250 or MBA 8015.) The workshop is not graded and covers written and spoken communication.
Students will learn to:
- Analyze audiences and formulate a conscious communication strategy
- Write business documents that are clear, concise and objective-oriented
- Improve information accessibility through document design
- Develop and deliver effective oral presentations, including appropriate, high-level visuals in support of key ideas
- Improve personal delivery in presentations, interviews, telephone conversations and meetings
Graduate Workshop Exemption Policy
Graduate students are exempt from the Communication Skills & Strategies Workshop if they earned a grade of “B-” or higher in BCOM 3950, BCOM 7255 or BCOM 8250 at Georgia State University.
Students may petition for exemption if any of the following apply:
- Earned a B- or higher in a business communication course at another accredited college or university. The course must have included significant practice and instruction in written and spoken communication.
- Earned a B- or higher in both a public speaking course and a business writing course at another accredited college or university.
- Completed communication courses sponsored by their employer.
Students must provide documentation on the content of courses they have completed.