Thought Leadership

Engineering a Turnaround

Posted On April 4, 2014
Categories Thought Leadership

Last month I had the opportunity to hear Mike Moynihan, VP of Marketing for LEGO Systems, the U.S. division of the Danish construction toy company, talk about his company’s turnaround. The 82-year-old company had lost its way, and by 2005 sales had declined by 40 percent in 2 years. The company was losing more than… more »

Why Things Catch On

Posted On August 2, 2013 by Ken Bernhardt, Regents Professor of Marketing Emeritus in Service
Categories Thought Leadership

Every few years marketers get turned onto a “hot” new marketing book. A decade ago it was Malcolm Gladwell’s The Tipping Point: How Little Things Make a Big Difference, which described how ideas, products, and behaviors spread like viruses do.

It described The Law of the Few (the role played by connectors and mavens), The… more »

Big Data: The Shiny New Thing

Posted On June 7, 2013 by Ken Bernhardt, Regents Professor of Marketing Emeritus in Service
Categories Thought Leadership

Big Data is hot. Wall Street Journal writes that “Big Data is changing the whole equation of Business.” Harvard Business Review calls data science the sexiest job of the 21st century.

Shocks to the System: Does Your Leader Absorb Them or Make Them Worse?

Posted On February 9, 2013 by Stephen A. Miles & Nathan Bennett
Categories Thought Leadership

It’s long been said that when it is darkest, the stars come out.

Leadership today allows for no downtime. The 24/7 news cycle is fed by millions of social media “reporters” (everyone) looking to post the blunders of corporate chiefs, customer service disasters, or other company failures. In this environment, leaders must be on their… more »

Insights Into the Consumer in 2020

Posted On December 7, 2012 by Ken Bernhardt, Taylor E. Little Jr. Professor of Marketing and Special Assistant to the Dean
Categories Thought Leadership

Last week I had the privilege of moderating a panel of senior marketing experts for the monthly meeting of the Atlanta Chapter of the American Marketing Association.

 
RT @gsu_news: Consider Doing Nothing And It Just Might Make You More Productive @GeorgiaStateU via @RobinsonCollege 16 hours ago