Thought Leadership

Marketing Dashboards: Metrics That Matter

Posted On August 1, 2014
Categories Thought Leadership

It seems like every article about marketing these days is focused on Big Data or marketing metrics. All of them describe the need for marketers to take more advantage of the increasing amounts of data available. I argued in one of my columns last year that what is needed is not more data, but more… more »

Trust Matters: A Paradox

Headline after headline recently documents the decline in trust by U.S. consumers. Consider the following:

The Harris Poll 2014 Reputation Quotient study reports that less than half the population trusts companies to act responsibly with their private data. Six in 10 have decided not to do business with a company based upon something they learned… more »

Engineering a Turnaround

Last month I had the opportunity to hear Mike Moynihan, VP of Marketing for LEGO Systems, the U.S. division of the Danish construction toy company, talk about his company’s turnaround. The 82-year-old company had lost its way, and by 2005 sales had declined by 40 percent in 2 years. The company was losing more than… more »

Why Things Catch On

Posted On August 2, 2013 by Ken Bernhardt, Regents Professor of Marketing Emeritus in Service
Categories Thought Leadership

Every few years marketers get turned onto a “hot” new marketing book. A decade ago it was Malcolm Gladwell’s The Tipping Point: How Little Things Make a Big Difference, which described how ideas, products, and behaviors spread like viruses do.

It described The Law of the Few (the role played by connectors and mavens), The… more »

Big Data: The Shiny New Thing

Posted On June 7, 2013 by Ken Bernhardt, Regents Professor of Marketing Emeritus in Service
Categories Thought Leadership

Big Data is hot. Wall Street Journal writes that “Big Data is changing the whole equation of Business.” Harvard Business Review calls data science the sexiest job of the 21st century.

Shocks to the System: Does Your Leader Absorb Them or Make Them Worse?

Posted On February 9, 2013 by Stephen A. Miles & Nathan Bennett
Categories Thought Leadership

It’s long been said that when it is darkest, the stars come out.

Leadership today allows for no downtime. The 24/7 news cycle is fed by millions of social media “reporters” (everyone) looking to post the blunders of corporate chiefs, customer service disasters, or other company failures. In this environment, leaders must be on their… more »

The Georgia Health Policy Center will be presenting at the Atlanta Small Business Association on October 27. via @RobinsonCollege 2 hours ago