Customer-centricity has become a hot topic in marketing recently. A Google search on “customer-centric” yielded 4,120,000 results. Consulting companies, large and small, have been promoting their capabilities to help companies become customer-centric. Some use the term customer-focused and some like Forrester prefer customer-obsessed, but all share similar thinking regarding what companies should be doing.
Conducting marketing research is always important for small businesses, even though most do not do much research. It takes time and costs money, two important constraints for many companies. However, more information is available via the Internet than ever before, and it is easier to conduct marketing research at a reasonable cost today.
Marketing and social media expert Maggie Laton discusses how best to create and manage your online brand.
Seeing how Google works, it is no wonder that the company has been as successful as it has been. How many of these principles does your company follow?
In a recent piece on the Saporta Report, Robinson professor Nathan Bennett challenges people early in their careers to demonstrate they are worth their leaders’ investment.
Last month I had the opportunity to hear one of my most accomplished former students, Rick Lenny, speak to the Georgia State University Marketing RoundTable. Although his comments were wide-ranging, one important topic was “How to Present to the Board of Directors.”
Access to affordable high-quality advice can enhance the effectiveness of any company. One way for any size organization to obtain high-quality advice is via an advisory board.
An advisory board is a group of independent people who provide advice and support to the owners/management of a business. It is different from a board of directors.… more »
Sept. 10 was Truett Cathy’s funeral. It was a wonderful celebration of the life of the founder of Chick-fil-A and brought back many memories for me personally.
I have been blessed by having the opportunity to do marketing consulting for Chick-fil-A for the past 34 years. When I started, there were only 35 employees in… more »
It seems like every article about marketing these days is focused on Big Data or marketing metrics. All of them describe the need for marketers to take more advantage of the increasing amounts of data available. I argued in one of my columns last year that what is needed is not more data, but more… more »
Headline after headline recently documents the decline in trust by U.S. consumers. Consider the following:
The Harris Poll 2014 Reputation Quotient study reports that less than half the population trusts companies to act responsibly with their private data. Six in 10 have decided not to do business with a company based upon something they learned… more »