Thought Leadership

Building an Effective Advisory Board

Posted On February 20, 2015
Categories Thought Leadership

Access to affordable high-quality advice can enhance the effectiveness of any company. One way for any size organization to obtain high-quality advice is via an advisory board.

An advisory board is a group of independent people who provide advice and support to the owners/management of a business. It is different from a board of directors.… more »

What I Learned from Truett Cathy

Posted On October 17, 2014
Categories Thought Leadership

Sept. 10 was Truett Cathy’s funeral. It was a wonderful celebration of the life of the founder of Chick-fil-A and brought back many memories for me personally.

I have been blessed by having the opportunity to do marketing consulting for Chick-fil-A for the past 34 years. When I started, there were only 35 employees in… more »

Marketing Dashboards: Metrics That Matter

Posted On August 1, 2014
Categories Thought Leadership

It seems like every article about marketing these days is focused on Big Data or marketing metrics. All of them describe the need for marketers to take more advantage of the increasing amounts of data available. I argued in one of my columns last year that what is needed is not more data, but more… more »

Trust Matters: A Paradox

Headline after headline recently documents the decline in trust by U.S. consumers. Consider the following:

The Harris Poll 2014 Reputation Quotient study reports that less than half the population trusts companies to act responsibly with their private data. Six in 10 have decided not to do business with a company based upon something they learned… more »

Engineering a Turnaround

Last month I had the opportunity to hear Mike Moynihan, VP of Marketing for LEGO Systems, the U.S. division of the Danish construction toy company, talk about his company’s turnaround. The 82-year-old company had lost its way, and by 2005 sales had declined by 40 percent in 2 years. The company was losing more than… more »

Why Things Catch On

Posted On August 2, 2013 by Ken Bernhardt, Regents Professor of Marketing Emeritus in Service
Categories Thought Leadership

Every few years marketers get turned onto a “hot” new marketing book. A decade ago it was Malcolm Gladwell’s The Tipping Point: How Little Things Make a Big Difference, which described how ideas, products, and behaviors spread like viruses do.

It described The Law of the Few (the role played by connectors and mavens), The… more »

RT @KimSock: Always great to hear from Dr Dhawan @GeorgiaStateU @robinsoncollege Economic Forecasting Center via @RobinsonCollege 2 hours ago