Last month I had the opportunity to hear Mike Moynihan, VP of Marketing for LEGO Systems, the U.S. division of the Danish construction toy company, talk about his company’s turnaround. The 82-year-old company had lost its way, and by 2005 sales had declined by 40 percent in 2 years. The company was losing more than… more »
Ken Bernhardt lists some lessons that would benefit any business from Amazon founder Jeff Bezos.
There are many different frameworks and methodologies for strategic planning. Bernhardt describes the process that he has found works well for all types of organizations.
Ken Bernhardt shares highlights from co(lab), a Collaboration Leadership Summit.
Every few years marketers get turned onto a “hot” new marketing book. A decade ago it was Malcolm Gladwell’s The Tipping Point: How Little Things Make a Big Difference, which described how ideas, products, and behaviors spread like viruses do.
It described The Law of the Few (the role played by connectors and mavens), The… more »
What do great leaders have in common? They never stop learning. For great leaders, development lasts a lifetime and draws upon surprising sources, far beyond their day-to-day worlds.
But great leaders don’t keep learning just for their own sakes. They know in their bones that the measure of their success stands or falls on the… more »
Big Data is hot. Wall Street Journal writes that “Big Data is changing the whole equation of Business.” Harvard Business Review calls data science the sexiest job of the 21st century.
It’s long been said that when it is darkest, the stars come out.
Leadership today allows for no downtime. The 24/7 news cycle is fed by millions of social media “reporters” (everyone) looking to post the blunders of corporate chiefs, customer service disasters, or other company failures. In this environment, leaders must be on their… more »
For many years I have advocated being active in professional organizations. Given how fast the discipline is changing, this is especially true for marketing people.
Last week I had the privilege of moderating a panel of senior marketing experts for the monthly meeting of the Atlanta Chapter of the American Marketing Association.