The center is the acknowledged world leader in the study of profitable brand and customer management through the use of a forward-looking metric, Customer Lifetime Value (CLV). Using proprietary marketing-mix, predictive sales response models among others, sophisticated data analysis, and CLV techniques, the center helps firms determine how best to increase sales, profits, customer and brand value by applying the most effective marketing strategies and actions.
Customer Lifetime Value is fast becoming a dominant marketing metric. The center offers practitioners and students a first-of-its-kind opportunity to prepare themselves and their firms for the future of business and marketing.
In difficult economic times, organizations and businesses need every possible advantage. If you need cutting-edge expertise to tackle a challenging problem or issue, we believe that Georgia State University and the Center for Excellence in Brand & Customer Management (CEBCM) may be able to help.
The Executive Director of CEBCM, Dr. Kumar, has worked with several companies (partial listing):
| ING | HSBC | AOL |
| Wells Fargo & Comapny | Hewlett-Packard Co. | Polo Ralph Lauren |
| AT&T Inc. | Bristol-Myers | Squibb Co. |
| BP Amoco | The Coca-Cola Company | MGM Mirage |
| Shell | American Airlines | Equifax |
| IBM Corp. | DuPont | Prudential |
For more information about our capabilities, please do not hesitate to contact us.
"A world-class forum in the creation and dissemination of knowledge on the unique aspects of managing brands and customers through interdisciplinary contributions"