Center for Excellence in Brand and Customer Management: About Us

The center is the acknowledged world leader in the study of profitable brand and customer management through the use of a forward-looking metric, Customer Lifetime Value (CLV). Using proprietary marketing-mix, predictive sales response models among others, sophisticated data analysis, and CLV techniques, the center helps firms determine how best to increase sales, profits, customer and brand value by applying the most effective marketing strategies and actions.

Customer Lifetime Value is fast becoming a dominant marketing metric. The center offers practitioners and students a first-of-its-kind opportunity to prepare themselves and their firms for the future of business and marketing.

In difficult economic times, organizations and businesses need every possible advantage. If you need cutting-edge expertise to tackle a challenging problem or issue, we believe that Georgia State University and the Center for Excellence in Brand & Customer Management (CEBCM) may be able to help.

The Executive Director of CEBCM, Dr. Kumar, has worked with several companies (partial listing):
ING HSBC AOL
Wells Fargo & Company Hewlett-Packard Co. Polo Ralph Lauren
AT&T Inc. P&G Bristol-Myers Squibb Co.
BP Amoco The Coca-Cola Company MGM Mirage
Shell American Airlines Equifax
IBM Corp. DuPont Prudential

For more information about our capabilities, please do not hesitate to contact us.

Center for Excellence in Brand and Customer Management: Vision and Mission

Our Vision
"A world-class forum in the creation and dissemination of knowledge on the unique aspects of managing brands and customers through interdisciplinary contributions"

Our Mission

  • Encourage and solicit active participation from various disciplines to enrich and enhance the value propositions to multiple constituencies.
  • Become the leading center for cutting-edge "Knowledge Creation and Tool Generation" in managing brands and customers.
  • Be the leading center for the application of Customer Relationship Marketing know-how to various industries.
  • Become the most productive center for publishing cutting-edge research papers and case studies in the brand and customer management area.
  • Be the leading center for bringing innovation to the classroom in the Marketing Intelligence (MI) area, and develop future business leaders.
  • Become the leading center for fostering the most productive academic-business community interaction to gain increased research opportunities, student placement, classroom enrichment and resource generation.