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New Robinson Exec Ed Seminar Features Renowned Marketer; Presents Bottom Line Tips for Tough Times
April 20, 2009 (Atlanta) – Dr. V. Kumar of Georgia State's Robinson College of Business brings his two-day seminar, Managing Brands and Customers for Profit, to Robinson's Buckhead Executive Education Center in June and September.
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Tough Times Call for CLV: V. Kumar published in Economist article
March 29, 2009 (Atlanta) – In difficult economic times, businesses need every possible advantage. Utilizing the Customer Lifetime Value (CLV) measurement has provided that advantage to many companies, from giants such as IBM and an upscale global fashion retailer to a variety of smaller firms throughout the world.
read VK's article>> |
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Marketing Science Institute awards CEBCM grant for research proposal titled "Using Customer Lifetime Value to Manage Shareholder Value."
August 21, 2008 (Atlanta) – The Marketing Science Institute has awarded a research grant of $14,100 (research award #4-1444) for the research proposal titled "Using Customer Lifetime Value to Manage Shareholder Value," submitted by Dr. V. Kumar and Dr. Shah. This research proposes to develop a framework to link the outcome of marketing strategies to the stock price of the firm. Consequently, implementation of such a framework will enable marketing managers to quantify the consequences of their actions in terms of the market capitalization of the firm. This study is scheduled to be published in the MSI Working Paper series. |
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AJC features Dr. Kumar's arrival at Robinson
August 7, 2008 (Atlanta) – After nearly a decade of recruiting efforts, the Robinson College of Business has sealed a deal with Dr. Kumar, bolstered by the $1 million Richard and Susan Lenny Distingsuihed Chair in Marketing.
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