The Master's Program Concentration in Brand & Customer Management focuses on creation and management of profitable long-term relationships with customers. The use of information and communication strategies in researching, selecting, entering, and competing in global markets is emphasized. The concepts and skills taught in the certificate program cover strategic business models for relationship marketing; the acquisition and retention of profitable customers through direct and interactive techniques; and the use of appropriate multichannel communications including growth-oriented innovation strategies for creating higher profits for the firm and higher degrees of customer loyalty and customer satisfaction among the profitable customers.

The program consists of 4 graduate level courses as illustrated below. Upon successful completion of these 4 courses, students will be awarded a Certificate of Specialization in Brand & Customer Management.

Frequently Asked Questions about the Certificate of Specialization