|
Consortium Co-Chairs
 |
|
V. Kumar
Richard and Susan Lenny Distinguished Chair
Professor of Marketing
Executive Director, Center for Excellence in Brand and Customer Management
Georgia State University
V. Kumar (VK) is the Richard and Susan Lenny Distinguished Chair Professor of Marketing and Executive Director, Center for Excellence in Brand & Customer Management, J. Mack Robinson College of Business, Georgia State University. He has been recognized with two lifetime achievement awards (Marketing Strategy and Inter-Organizational Issues), two MSI/Paul H. Root |
| Awards and two Don Lehmann Awards. He has published over 125 articles in many scholarly journals in marketing including the Harvard Business Review, Journal of Marketing, Journal of Marketing Research, Marketing Science and Operations Research. His books include Managing Customers for Profit, Customer Lifetime Value: The Path to Profitability, Customer Relationship Management, Marketing Research and International Marketing Research. He was recently listed as one of the top five ranked scholars in marketing worldwide. He has consulted for numerous Global Fortune 500 firms and received his Ph.D. from the University of Texas at Austin. |
|
|
|
