44th American Marketing Association Sheth Foundation Doctoral Consortium: Managing Brands and Customers for Profit - June 11-14, 2009 - Georgia State University

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Jia Fan
Doctoral Student

Jia Fan

Educational Background

  • MS, Statistics, University of Connecticut, 2008
  • MA, Economics, University of Connecticut, 2006
  • BA, Investment Economics, S.W. University of Finance & Economics, China, 2002

Interests

  • marketing-mix modeling
  • marketing strategies for customer profitability maximization
  • customer choice
  • dynamic models

Publications

  • Kumar V., Jia Fan, R. Gulati, P. Venkat, "Marketing-Mix Recommendation to Manage Value Growth at P&G Asia Pacific" forthcoming, Marketing Science.
  • Praveen Kopalle, Dipayan Biswas, Pradeep K. Chintagunta, Jia Fan, Koen Pauwels, Brian Ratchford, Jim Sills, (2009). "Retailer Pricing and Competitive Effects." Journal of Retailing 85(1): 56-70.