44th American Marketing Association Sheth Foundation Doctoral Consortium: Managing Brands and Customers for Profit - June 11-14, 2009 - Georgia State University

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Scott Friend
Doctoral Candidate

Scott Friend

Educational Background

  • MS, Georgia State University, 2006
  • BBA, University of Georgia, 2005

Interests

  • business-to-business relationships
  • organizational commitment
  • buyer-seller trust
  • salesperson performance

Publications

  • "Segmenting the preferences and usage patterns of the mature health-care market," with George P. Moschis, International Journal of Pharmaceutical and Healthcare Marketing, 2(1), 7-21, 2008

Conference Proceedings

  • "A cross-cultural comparison of consumer materialism and compulsive consumptions: A life-course perspective and test of measurement equivalence," with George P, Moschis, Kara Chan & Andrew M. Baker, Winter AMA: Tampa, FL, 2009
  • "The impact of relative power and information on trust development within the buyer-seller dyad," with Danny N. Bellenger, James S. Boles & Pam Scholder Ellen, Winter AMA: Tampa, FL, 2009

Awards

  • Emerald Literari Network 2009 Awards for Excellence
    • Highly Commended Award Winner; "Segmenting the preferences and usage patterns of the mature consumer health-care market"

  • Emerald Literati Network 2009 Awards for Excellence
    • Outstanding Reviewer; International Journal of Pharmaceutical and Heathcare Marketing