44th American Marketing Association Sheth Foundation Doctoral Consortium: Managing Brands and Customers for Profit - June 11-14, 2009 - Georgia State University

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Monica Guillory
Doctoral Student

Monica Guillory

Educational Background

  • MBA, University of Michigan, 1991
  • AB, Economics and Organizational Behavior, Stanford University, 1987

Interests
Monica Guillory is a second-year doctoral student in the department of Marketing. Her research interests lie in the domain of internet and interactive marketing. From a substantive stand-point, she is currently studying blogging and e-recommendations and would like to explore the use of marketing in Second Life and other virtual worlds.

Prior to joining academia, Monica worked as a marketing consultant and served as the Marketing Director for an Internet Company where she got exposed to some facets of Internet marketing and entrepreneurship.