44th American Marketing Association Sheth Foundation Doctoral Consortium: Managing Brands and Customers for Profit - June 11-14, 2009 - Georgia State University

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Yingge Qu
Doctoral Student

Yingge Qu

Educational Background

  • BS, Tsinghua University, 1994
  • MS, University of Connecticut, 2001

Interests

  • Customer Lifetime Value
  • Brand and Customer Management
  • Marketing Strategy
  • Purchase Sequence Modeling