44th American Marketing Association Sheth Foundation Doctoral Consortium: Managing Brands and Customers for Profit - June 11-14, 2009 - Georgia State University

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Belgin Unal
Doctoral Candidate

Belgin Unal

Educational Background

  • MBA, Bilkent University, 2005
  • BS, Bilkent University, 2003

Interests

  • outsourcing
  • channels
  • retailing

Conference Papers and Presentations

  • Sevgin A. Eroglu, Belgin Unal, and Karen A. Machleit (2008), "Impact of Physical Store Environment on Employee Performance," International Conference on Value Chain Sustainability: Integrating Design, Logistics and Branding for Sustainable Value Creation, Izmir, Turkey.
  • Donthu, Naveen and Belgin Unal (2008)," Identifying Escalation of Commitment in New Product Development Projects Using Data Envelopment Analysis," Proceedings of American Marketing Association, Summer Educators Conference, San Diego, USA.
  • Donthu, Naveen and Belgin Unal (2007)," Identifying Escalation". Marketing Science Conference.
  • Unal, Belgin, Daniel Bello, Naveen Donthu (2007), "Outsourcing Marketing Functions in International Channels of Distribution", Proceedings of American Marketing Association, Winter Educators Conference, San Diego, USA.