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J. Miguel Villas-Boas
J. Gary Shansby Professor of Marketing Strategy
Director of the Ph.D. Program
Haas School of Business, University of California, Berkeley

J. Miguel Villas-Boas is the J. Gary Shansby Professor of Marketing Strategy at the Haas School of Business, University of California, Berkeley, and the Director of the Ph.D. Program at the Haas School of Business. He earned his Ph.D. in Applied Economics at M.I.T. in 1991 and has taught at Berkeley since then. He also has a Licenciatura in Economics from Universidade Católica Portuguesa, a MBA from INSEAD, and a M.Sc. in Economics from the New University of Lisbon. He has been Chair of the UC-Berkeley campus wide Committee on Research and co-Chair of the Task Force on University-Industry Partnerships. Miguel Villas-Boas' research interests are in competitive strategy, the design of marketing organizations, price promotions, distribution channels, customer relationship management, customer recognition, behavior-based price discrimination, product line design, choice with evaluation costs, and industrial organization. His research has appeared in several journals, including Marketing Science, Management Science, Journal of Economic Theory, RAND Journal of Economics, Journal of Marketing Research, and Journal of Economics and Management Strategy. He is an Area Editor at Marketing Science and an Associate Editor at Quantitative Marketing and Economics, is in the Editorial Board of the Journal of Marketing Research and the International Journal of Research in Marketing.