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Wagner A. Kamakura
Ford Motor Company Professor of Global Marketing
Fuqua School of Business, Duke University

Wagner A. Kamakura is the Ford Motor Company Professor of Global Marketing at the Fuqua School of Business, Duke University.  Prior to joining the Fuqua School of Business, Professor Kamakura taught at the University of Iowa, University of Pittsburgh and Vanderbilt University. Prior to joining academia, he has worked in market analysis, forecasting and planning in Brazil.  Professor Kamakura holds a PhD in Marketing from the University of Texas at Austin, a MS in Industrial Engineering from the University of Sao Paulo (Brazil) and a BS in Mechanical Engineering from the Technological Aeronautics Institute (Brazil).   He is a co-author of Market Segmentation: Conceptual and Methodological Foundations, as well as over eighty articles in academic journals in Marketing and other disciplines. He has served as the Editor of the Journal of Marketing Research, Area Editor of Marketing Science and Associate Editor of the Journal of Consumer Research. He is currently a member of the editorial boards of the International Journal of Research in Marketing, Journal of Business Research, Journal of Marketing Research,, Journal of Retailing and Marketing Science. His current research interests are in consumption and time-use analysis, efficiency analysis, customer relationship management, market segmentation and market structure, and database marketing.