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Barton A. Weitz
J.C. Penney Eminent Scholar Chair
Executive Director
David Miller Center for Retailing Education and Research, University of Florida

Barton A. Weitz is the J.C. Penney Eminent Scholar Chair, and Executive Director of the David Miller Center for Retailing Education and Research at the University of Florida.  His educational background includes at BSEE from MIT and an MBA and Ph.D. from the Graduate School of Business at Stanford University. 

Professor Weitz's research interests focus on the development of long term relationships between firms in a channel of distribution (retailers and vendors), firms and their employees, and salespeople and their customers, as well as retailing and sales force management issues. His research has been recognized with two Louis Stern awards for research publications making the greatest contribution the understanding channel issues and a Paul Root award for research making significant contribution to management practice published in the Journal of Marketing.  Three of his articles were selected by the AMA Sales Management SIG as the ten articles making the greatest impact on personal selling and sales management in the 20th century.  He has been recognized for lifetime achievements by both the AMA Sales and Inter-organizational Relations SIGs, In 1998, Professor Weitz was the recipient of the American Marketing Association/Irwin Distinguished Marketing Educator Award for lifetime contribution to the marketing discipline.  Professor Weitz was Chair of the American Marketing and editor of the Journal of Marketing Research and co-editor of Marketing Letters.