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William L. Wilkie
Aloysius and Eleanor Nathe Professor of Marketing
University of Notre Dame

William L. Wilkie is the Aloysius and Eleanor Nathe Professor of Marketing at the University of Notre Dame.  His research centers on marketing in society and consumer behavior.  Professor Wilkie has served as President of the Association for Consumer Research, and has received the American Marketing Association=s highest recognition, the Distinguished Marketing Educator Award.  At Notre Dame, he has received a special President=s Award and the BP/Amoco Outstanding Professor Award, as voted by the graduating seniors of the College.  Dr. Wilkie has served on the editorial boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Public Policy & Marketing.  One of his articles has been named a >Citation Classic in the Social Sciences= by the Institute for Scientific Information.  Prior to Notre Dame, he served on the faculties at Purdue, Harvard, and Florida, as an in-house consultant at the Federal Trade Commission=s Bureau of Consumer Protection, and as Research Professor at the Marketing Science Institute.  Professor Wilkie=s undergraduate degree is from Notre Dame.  His graduate work was at Stanford, where he was a Fellow in the Stanford-Sloan Executive Program and earned M.B.A. and Ph.D. degrees.