44th American Marketing Association Sheth Foundation Doctoral Consortium: Managing Brands and Customers for Profit - June 11-14, 2009 - Georgia State University

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Jennifer Aaker
Pscyhology and Marketing Researcher

Jennifer Aaker
Jennifer Aaker's expertise lies in the psychology of time, money and happiness. She also works on (a) psychology of giving, (b) the role of emotions in health and (c) how individuals across distinct cultural contexts can feel, think, and experience events in different ways. Her research has been published in marketing and psychology journals, and she was honored with a number of research and teaching awards.