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back to Consortium Faculty>> Kusum Ailawadi
Charles Jordan 1911 TU'12 Professor of Marketing
Dartmouth College
Kusum Ailawadi is the Charles Jordan 1911 TU'12 Professor of Marketing at the Tuck School of Business at Dartmouth College. She received her B.Sc. and MBA degrees from Delhi University and the Indian Institute of Management, respectively, and her Ph.D. from the University of Virginia.
Kusum's research empirically examines the impact of marketing strategy on performance. She has studied the impact of marketing decisions on the profitability and market value of a firm, primary demand for a category and brand choice within a category. She is particularly interested in the strategic interaction and distribution of power between manufacturers and retailers. Her recent work examines the impact of store brands and promotion on the performance of manufacturers and retailers, and studies consumer, competitor and retailer response to major marketing policy changes.
Kusum's work has been published in all the major marketing journals. She is a recipient of the William Davidson, John Maynard and John D.C. Little best paper awards; the winner of the Marketing Science Institute/Journal of Marketing Research competition for academic-practitioner collaborative research; and a finalist for the O'Dell and Paul Green awards and the ISMS Practice Prize. She serves on the editorial boards of Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Marketing Science and Review of Marketing Science.
Kusum lives with her husband, Anand, and their two golden retriever kids, Taddy and Toffee, in Manchester, New Hampshire. She enjoys hiking, reading about ancient cultures, traveling, tasting cuisines from around the world and (sometimes) cooking.
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