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Amitava Chattopadhyay
L'Oreal Chaired Professor in Marketing-Innovation and Creativity
Professor of Marketing
INSEAD
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Amitava Chattopadhyay is The L'Oreal Chaired Professor in Marketing-Innovation and Creativity—Professor of Marketing at INSEAD.
Professor Chattopadhyay is an expert on branding. His research has focused on branding, communications, creativity, and new product development and marketing. Professor Chattopadhyay's research has appeared in several journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Marketing Science, Management Science, and Long Range Planning. It is noteworthy that his research has appeared regularly in the Journal of Consumer Research and Journal of Marketing Research through the 80s, 90s, and the new millennium. He is on the editorial review boards of the Journal of Consumer Psychology, Journal of Consumer Research, International Journal of Research in Marketing, Long Range Planning, International Journal of Internet Marketing and Advertising, and the International Journal of Marketing Education. He has also been a member of the Advisory Board of the Association for Consumer Research. For his research, he has been the recipient of the Robert Ferber Award.
Professor Chattopadhyay has developed and taught courses on branding, marketing strategy, communication strategy, consumer behaviour, marketing in emerging economies, and international marketing for MBA and Ph.D. students. He has taught in executive programs in Europe, The Americas, Asia, Australia, and Africa. He is on the board of directors/advisory boards of several companies and a consultant to multinational firms.
Professor Chattopadhyay holds a Ph.D. from the University of Florida, a PGDM from the Indian Institute of Management, Ahmedabad, and a B.Sc. (Honours) degree from Jadavpur University, India.
