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back to Consortium Faculty>> Pradeep K. Chintagunta
Robert Law Professor of Marketing
Director of Ph.D. Program, Booth School of Business
University of Chicago
Pradeep K. Chintagunta is the Robert Law Professor of Marketing and the Director of the Ph.D. program at the Booth School of Business, University of Chicago. He has taught at ChicagoBooth for 14 years and was on the faculty of the Johnson School at Cornell University for 5 years prior to the current appointment. He received his PhD from Northwestern University. Pradeep's research focuses on understanding the impact of marketing activities in a variety of contexts such as packaged goods, high technology products and services and in multicategory settings in each of these contexts. In addition, he is also interested in understanding the effects of forces such as indirect network effects and consumer generated media on the adoption of technology and on the sales of entertainments products.
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