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back to Consortium Faculty>> David A. Griffith
John William Byington Endowed Chair in Global Marketing
Director of the Ph.D. Program
Michigan State University
David A. Griffith is the John William Byington Endowed Chair in Global Marketing at the Eli Broad Graduate School of Management at Michigan State University, where he also serves as Director of the Ph.D. Program. David's research focuses on marketing strategy, inclusive of intra- and inter-organizational governance, the influence of culture and institutional factors on international marketing strategy execution, and decision-making of marketing managers. He also studies the scientific development of the field of marketing. His research has been published in numerous journals including the Journal of Marketing, Journal of International Business Studies, Journal of Operations Management, Journal of Advertising, and the Journal of Retailing. He teaches marketing theory, marketing strategy and international business. He has served on faculty at the University of Hawai'i at Manoa, the Japan-America Institute of Management Science, Wirtschaftsuniversität Wien, and University of Oklahoma. He currently serves as the Editor-in-Chief (2008-2010) of the American Marketing Association's Journal of International Marketing, on the editorial review boards of the Journal of World Business, International Marketing Review and the Journal of Global Academy of Marketing Science, and as a member of the Board of Directors of both the American Marketing Association's Global Marketing Special Interest Group and the Korean Academy of Marketing Science.
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