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back to Consortium Faculty>> Sunil Gupta
Edward W. Carter Professor of Business
Head of the Marketing Department
Harvard Business School
Sunil Gupta is Edward W. Carter Professor of Business and Head of the Marketing Department at the Harvard Business School. Before joining Harvard, he taught at Columbia and UCLA. Sunil's research interests include choice models, customer management, pricing, social networks and new media. His articles in these areas have won several awards including the O'Dell (1993, 2002, and 2009) and the Paul Green (1998, 2005) awards for the Journal of Marketing Research, and the best paper awards for the International Journal of Research in Marketing (1999) and Marketing Science Institute (1999, 2000 and 2003). Sunil is a co-author of two books. His recent book, Managing Customers as Investments, won the 2006 annual Berry-AMA book prize for the best book in marketing. In September 1999, Sunil was selected as the best core course teacher at Columbia Business School. He is an Area Editor for the Journal of Marketing Research and serves on the editorial boards of International Journal of Research in Marketing, Journal of Marketing, Marketing Letters, and Marketing Science. He is a member of the analytical advisory board of Information Resources, Inc.
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