44th American Marketing Association Sheth Foundation Doctoral Consortium: Managing Brands and Customers for Profit - June 11-14, 2009 - Georgia State University

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Satish Jayachandran
Moore Research Fellow
Associate Professor of Marketing
Moore School of Business, University of South Carolina

Satish Jayachandran

Satish Jayachandran is Moore Research Fellow and Associate Professor of Marketing at the Moore School of Business, University of South Carolina.  His research interests are in the area of marketing strategy, specifically the performance of organizations as a consequence of changes in marketing processes and environment.  Satish has published his research in the Journal of Marketing, Journal of Marketing Research, and the Journal of the Academy of Marketing Science.  With his co-authors, Satish was a recipient of the Harold H. Maynard award for 2001 from the Journal of Marketing for the article that made the most significant contribution to marketing theory and thought.  Satish was nominated a young scholar by the Marketing Science Institute in 2003 based on research productivity and managerial interest in research.