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Manfred Krafft
Marketing Chair
University of Münster
Manfred Krafft is respected as a scholar with special interests in Customer Relationship Management (CRM), Direct Marketing, and Sales Management. He is known for his applied research that had an impact on both science and practice. His work has won prestigious prizes such as the INFORMS Society for Marketing Science Practice Prize, and was finalist in the Franz Edelman Award. His paper on financial effects of CRM has been the most heavily cited paper in Journal of Marketing Research.
Manfred holds the Marketing Chair at the University of Münster, considered to be Germany's premier research university, and Visiting Professorships at Università Bocconi in Milan, Italy and Loughborough University, England. He enjoys an international reputation for his award-winning research that has been published in leading journals in Marketing such as Journal of Marketing, Journal of Marketing Research and Marketing Science. In his research, Manfred collaborates with scholars from around the world. He received his doctoral degree in business administration and holds an MSc and BSc in business and economics.
Manfred shares his insights with executives, scholars and students in university programs as well as at conferences in Europe and around the world. Manfred has developed executive programs for 3M and Metro Group, and gives advice to companies such as Bertelsmann, Daimler, Deutsche Bahn, Deutsche Post, GfK, Johnson & Johnson, Lufthansa, and TNS Infratest. His books on "International Direct Marketing" and "Retailing in the 21st Century" have appeared in French, English, German, Korean and Russian (forthcoming).
