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back to Consortium Faculty>> Rajkumar Venkatesan
Associate Professor of Business Administration
Darden School of Business, University of Virginia
Rajkumar Venkatesan is Associate Professor of Business Administration in the Darden Graduate School of Business Administration at the University of Virginia. He has been on the faculty at the University of Connecticut and received his PhD from the University of Houston. Raj's research focuses on measuring, managing and maximizing customer profitability, understanding the pricing strategies of online retailers and developing models for forecasting sales of new products. His research has appeared in several journals including Journal of Marketing, Journal of Marketing Research, Marketing Science, and Harvard Business Review. Raj's research has been recognized with awards such as the Don Lehmann Award for the Best Dissertation based article published in the Journal of Marketing & the Journal of Marketing Research, the Marketing Science Institute Alden G. Clayton Award for the best marketing dissertation proposal, and the ISBM outstanding dissertation proposal award. At Darden, Raj teaches in the required first year marketing course and an elective on marketing analytics. Before Darden, he taught database marketing, marketing research, and quantitative marketing models to graduate students at the University of Connecticut. There he was the recipient of the MBA Teacher of the Year award.
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