44th American Marketing Association Sheth Foundation Doctoral Consortium: Managing Brands and Customers for Profit - June 11-14, 2009 - Georgia State University

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Eric Yorkston
Associate Professor of Marketing
Texas Christian University

Eric Yorkston
Eric Yorkston is Associate Professor of Marketing at the Neeley School of Business, Texas Christian University. His research focuses on how consumers' language and information processing affect brand decisions. His work has appeared in the Journal of Consumer Research, Journal of Retailing, and others.