44th American Marketing Association Sheth Foundation Doctoral Consortium: Managing Brands and Customers for Profit - June 11-14, 2009 - Georgia State University

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Danny N. Bellenger
Robinson College of Business, Georgia State University

Danny N. Bellenger

Education

  • Ph.D., University of Alabama
  • MS, University of Alabama
  • BS, University of Alabama

Specializations

  • Marketing theory
  • Marketing management
  • Sales management
  • Retailing management

Bellenger's research interests focus on organizational socialization, motivation, job satisfaction and retail shopping behavior. He has published numerous articles in journals such as Journal of Marketing Research, Journal of Marketing, Journal of Retailing and Journal of Business Research. He has co-authored eight textbooks and monographs and is also the author of more than 40 cases. Before joining Georgia State, Bellenger was the dean of the College of Business at Auburn University.