44th American Marketing Association Sheth Foundation Doctoral Consortium: Managing Brands and Customers for Profit - June 11-14, 2009 - Georgia State University

back to GSU Faculty Hosts>>

Pam Scholder Ellen
Robinson College of Business, Georgia State University

Pam Scholder Ellen

Education

  • Ph.D., University of South Carolina
  • BA, Auburn University

Specializations

  • Perceptual biases
  • Corporate social responsibility
  • Consumer welfare and consumer protection
  • Pharmaceutical and food marketing effects
  • Environmental sustainability issues
  • Nonprofit marketing

Ellen's interests include how marketing messages bias consumers' beliefs, attitudes and behavior. In particular, she is interested in how a marketing claim, whether in advertising, labeling or elsewhere, affects consumers' response to corporations or their products in areas such as environmental sustainability, food, pharmaceuticals and charitable donations. Her research has been published in such journals as the Journal of Advertising, Journal of Business Research, Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of Retailing and Journal of the Academy of Marketing Science.

Dr. Ellen is immediate past president of the American Marketing Association's Academic Division and a member of the Editorial Review Boards of the Journal of Public Policy & Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Policy, and International Review on Public and Non Profit Marketing.

Publications

  • Kees, Jeremy, Paula F. Bone, John Kozup and Pam Scholder Ellen (forthcoming), "Barely or Fairly Balancing the Black Box? Direct-to-Consumer Prescription Drug Internet Promotion," Psychology and Marketing.
  • Bone, Paula Fitzgerald and Pam Scholder Ellen (2008), "Stained by the Label? Stigma and the Case of Genetically-Modified Foods," Journal of Public Policy & Marketing, 27(1), 69.
  • Ellen, Pam Scholder, Deborah J. Webb and Lois A. Mohr (2006), "Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs," Journal of the Academy of Marketing Science, 34 (Spring), 147-157.
  • Ellen, Pam Scholder, Lois A. Mohr, and Deborah J. Webb (2000), "Charitable Programs and the Retailer: Do They Mix?" Journal of Retailing, 76 (3), 393-406.
  • Bone, Paula F. and Pam Scholder Ellen (1999), "Scents in the Marketplace: Explaining a Fraction of Olfaction," Journal of Retailing. 75 (2), 243-262.