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Robinson College of Business, Georgia State University
Ed Rigdon is Professor of Marketing in the J. Mack Robinson College of Business at Georgia State University. Ed has taught courses in research methodology, interactive marketing and marketing management at the undergraduate, graduate and doctoral levels. In recent years, Ed has mostly taught doctoral-level courses in research methodology. His research focuses on methodological issues in latent variable and composite variable modeling. His research has appeared in Journal of Marketing Research, Journal of Consumer Research and elsewhere. Ed co-founded SEMNET, an email discussion list devoted to structural equation modeling. Today, SEMNET has more than 2,600 subscribers located in more than 50 countries and representing numerous disciplines.
