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Jiemiao Chen
Indiana University
Jiemiao Chen is a fourth-year Doctoral candidate in Marketing at Indiana University. She earned a BA degree in Marketing in 2005 from University of International Business and Economics, China. Jiemiao is interested in consumer behavior with emphasis on advertising. She is particularly interested in the effects of advertising creativity on consumer information processing and attitude formation. Research projects currently under investigation include the impact of advertising creativity on consumer recall and recognition, contextual differences in perceptions of advertising creativity across cultures, measuring consumer creativity. Other research interests include priming effects of advertising creativity and matching hypothesis for attitude formation. Jiemiao has presented her research at the 2008 Marketing Science Conference. She has recently had one of her projects published in Journal of Advertising. Jiemiao is currently working on her dissertation proposal, which follows her research stream. She is planning to have her proposal defended in May. In terms of teaching experiences, Jiemiao has taught Introduction to Marketing and International Marketing. As for hobbies, in addition to hanging out with her friends and cohorts, Jiemiao loves swimming.
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