44th American Marketing Association Sheth Foundation Doctoral Consortium: Managing Brands and Customers for Profit - June 11-14, 2009 - Georgia State University

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Keisha Cutright
Duke University, the Fuqua School of Business

Keisha Cutright
Keisha Cutright is a third-year doctoral student in Marketing at Duke University, the Fuqua School of Business.  She graduated Summa Cum Laude from The Ohio State University, where she received her B.S. in Business Administration.  Her primary research interests focus on how consumption stress impacts the way people perceive and react to the world.  Keisha is also interested in how belief systems and emotions impact consumption decisions.  She has presented her work at ACR and SCP and currently has papers under review at the Journal of Consumer Research, Emotion, Marketing Science, and the Journal of Personality and Social Psychology.   Prior to beginning her doctoral studies, Keisha worked in brand management at Procter and Gamble.