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Radu-Mihai Dimitriu
Norwegian School of Management
Radu-Mihai Dimitriu is a forth-year doctoral candidate at the Norwegian School of Management. His dissertation is in the area of branding and deals with how consumers' perception of an extension category affects brand extension success. Some of his other papers in progress examine the impact of online product reviews on product evaluations and the agency implications of retailers' usage of private labels. Radu earned his MS in Marketing and Finance from the Norwegian School of Management and a BA in International Business and Economics from the Academy of Economic Studies, Bucharest. Prior to entering the MS program Radu worked as a marketing analyst with Lafarge Romania. He was a 2005 international finalist of L'Oreal's E-Strat Challenge. Radu speaks five languages. In his spare time he enjoys swimming, playing basketball and travelling.
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