|
back to Consortium Fellows>>
Ryan S. Elder
Ross School of Business, University of Michigan
Ryan S. Elder is a doctoral candidate in Marketing at the Ross School of Business, University of Michigan. He graduated Magna Cum Laude from the University of Utah, where he received his B.S. in Marketing. His research explores the impact of sensory marketing communications on product evaluations. He is currently working on projects exploring the impact of sensory advertising on taste perceptions, the link between sensory descriptions and hedonic perceptions, as well as the interaction of haptic and olfactory stimuli on product evaluations. Further, he works in the area of visual persuasion, examining the effective usage of images in advertising. Ryan has a manuscript under second round review at the Journal of Consumer Research and is a co-author on two upcoming chapters in Sensory Marketing. He also chaired and presented at the sensory marketing symposium at ACR in 2008.
|
