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Oliver Emrich
Institute for Retail Management, University of St. Gallen
Oliver Emrich, born 7th December 1978 in Cologne, Germany, researches at the Institute for Retail Management, University of St.Gallen, since February 2007. His PhD-thesis centers the Internet as an additional distribution channel for retailers and covers topics, such as open in-novation, self-serving technologies and market research tools on the Internet. In 2008, he re-ceived the third price of McKinsey Marketing & Sales Award (Germany) for a conceptual model, how the value chain changes due to collaborations between firms in electronic net-works. Since January 2008, he is in charge of the Competence Center E-Commerce of the Institute for Retail Management, which encompasses the organization of the biggest E-Commerce convention in Switzerland "St.Galler Internettag", management education pro-grams and several empirical market studies with a strong focus on managerial implications. He studied business administration at the University of Cologne and Copenhagen Business School in the time span from 1999 and 2006 and earned a Master in Business Administration with a focus on marketing and market research, controlling and economical history. From 2001 to 2005 he worked as a journalist for Financial Times Germany, Handelsblatt and Wirt-schaftswoche. For the controlling department of Handelsblatt he developed and implemented a prediction model of monthly royalty spending for freelance journalists. Prior to that, he was Head of Public Relations of Organisationsforum Wirtschaftskongress, an internationally-awarded student-initiative, which organizes the World Business Dialogue, a management convention with 800 participants from more than 70 countries (see www.ofw.de).
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