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Lan Jiang
University of British Columbia
Lan Jiang is a fourth-year doctoral student in Marketing at the University of British Columbia. She holds a B.A. in Economics (Honors) from Beijing University, and a M.A. in Economics from Simon Fraser University, Canada. Her primary research interests focus on buyer/seller interaction, interpersonal influences, as well as customer equity. For her dissertation research, she analyzes customers' mixed emotions towards receiving a preferential treatment from marketers. She is also interested in consumer-brand relationship, anthropomorphism, and context effects. She has presented papers at several conferences including ACR and SCP. She currently has one paper under second-round review and another paper under revision for second-round review at Journal of Consumer Research. Along with doing research and teaching, she enjoys visual arts and aerobic choreography. She can be contacted at lan.jiang@sauder.ubc.ca.
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