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Hee-Kyung Ahn
University of Toronto
Hee-Kyung Ahn is a fourth-year behavioral Ph.D. candidate in Marketing at the University of Toronto, Rotman School of Management. She received her B.A. in History with a minor in Psychology from Sogang University, South Korea, and did her master's work in Marketing (specializing in consumer behavior) at Sogang Business School. In 2002, Hee-Kyung received the Best Article of the Year Award from the Journal of Korean Marketing Association for the paper based on her master's thesis.
Her research interests include context
(in)dependent preferences and their underlying psychological processes, the effects of metaphors on judgment and decision making, decision/prediction inconsistency and consumer well-being. Moreover, her current research initiative involves how rich experiences (as opposed to impoverished ones) impact consumers' retrospective duration estimations, which in turn presumably influence the consumers' evaluation of their repurchase intentions or consumption enjoyment. Hee-Kyung has a paper forthcoming in the Journal of Consumer Research and has a manuscript under review in the Journal of Consumer Psychology. She has presented her research at various conferences including ACR, SJDM, BDRM, SPSP and INFORMS Marketing Science Conference.
Prior to joining the Ph.D. program, Hee-Kyung worked in Marketing at CJ Group in South Korea, and also participated in several consulting projects as an independent marketing consultant for various companies including Samsung Electronics, Samsung Group and the Korea National Housing Corporation. Outside of her research pursuits, she enjoys a variety of artistic and entertainment experiences such as animations, photography, movies, concerts and the search for culinary delights at newly opened restaurants.
