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back to Consortium Fellows>> Promothesh Chatterjee (PC)
Moore School of Business, University of South Carolina
Promothesh Chatterjee (PC) is a Ph.D. Candidate in Marketing in the Moore School of Business, University of South Carolina. He has an MBA and a B.Sc. from India. Prior to joining the Ph.D. program, he has worked in both the corporate sector and academia. PC's research interests are in the different affective and cognitive processes that underlie consumer decision-making and choice. He has several ongoing projects in this area. Recently, his paper "The Role of Temporal Focus in the Endowment Effect" with Dr. Caglar Irmak received the best student paper in the Annual Conference of the Society of Consumer Psychology, 2009. This paper examines how sellers' and buyers' focus on past and future influences their valuation of pre-owned products, and mitigates the endowment effect. In another paper co-authored with two professors from the University of Utah, PC examines the role of consumer guilt post indulgent food consumption and its influence on charitable donations. In a third project with his advisor Dr. Randy Rose, PC seeks to understand whether consumer perception and evaluation differs across credit card and cash payments. He is currently working on his dissertation.
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