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back to Consortium Fellows>> Hélène Deval
University of Cincinnati
Hélène Deval is a Ph.D. candidate in Marketing at the University of Cincinnati. She took her M.B.A in 2006 from the University of Cincinnati and a masters in Management from l'Ecole Supérieure de Commerce de Toulouse (France). Prior to coming to the United States, she was a communication assistant in a performing arts theater in Toulouse. She studies consumer psychology and judgment. Her research interests include omission neglect, the role of implicit theories, the effectiveness of social influence techniques, the mechanisms of attitude formation, and consumer inferences. Some of her work in progress includes the role of Temporal Construal on sensitivity to missing information and the role of confusion in resistance to persuasion using the Disrupt-then-Reframe technique and negative acknowledgment. Her dissertation focuses on the role of accessibility experiences in attitude formation.
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