back to Consortium Fellows>>
Aner Sela
Stanford University
Aner Sela is a fourth-year behavioral Ph.D. candidate in Marketing at Stanford University's Graduate School of Business. His research focuses on how consumers form evaluations and make decisions. This research comprises two interrelated streams. The first stream examines how consumers' perceptions of value are influenced by the interaction between local features of the choice context and more implicit components that consumers bring with them into the situation, such as naïve theories, goals, and beliefs. The second stream examines how subjective features of the decision process, such as experienced conflict and ease of reasoning, influence the type of option consumers select and their perceptions of the selected alternative.
Aner has published two papers in the Journal of Consumer Research and has several manuscripts under various stages of review. His papers have been presented at ACR, SJDM, and SCP conferences since 2007.
Aner is a G.J. Lieberman Fellow for 2009, a university-wide fellowship awarded at Stanford in recognition of outstanding scholarship, teaching, and potential for academic leadership. Before coming to Stanford, he received an MBA (Magna cum Laude) from The Hebrew University of Jerusalem in Israel and a B.Arch. from the Bezalel Academy of Art, and worked at evaluating, designing, and implementing large-scale development projects both in Israel and the UK.
