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back to Consortium Fellows>> Nancy Sirianni
Arizona State University
Nancy Sirianni is a doctoral candidate in Marketing at the W.P. Carey School of Business at Arizona State University. She earned a B.A. in Sociology from the University of Texas at Austin and has over eight years combined experience in management consulting, service operations and marketing research. Nancy's research focuses on consumer behavior in retail and service environments with emphasis on branding, customer-employee interactions and strategic service design. She is also interested in understanding emotional consumer attachment including love and brand relationships, and was awarded the Center for Services Leadership Research Fellow Award, the Gene Gallup Fellowship and the Schmidt Memorial Doctoral Fellowship for her work in these areas. Nancy's dissertation focuses on branded customer service which involves the management of service brand image through real-time customer interactions with frontline employees. This project won the 2008 Levy-Weitz Dissertation Proposal Award presented by the Miller Center for Retailing Education and Research at the University of Florida and the AMA Retailing Special Interest Group. Nancy's dissertation committee includes Mary Jo Bitner, Stephen W. Brown and Naomi Mandel.
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