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back to Consortium Fellows>> Lifeng Yang
Ohio State University
Broadly speaking, Lifeng's research focuses are on persuasions and motivations. Particularly, she is interested in studying how consumer behavior is affected by attitude ambivalence and how consumers cope with ambivalence when they need to make up their minds.
Currently Lifeng is in her third year in the Ph.D. program at Fisher College of Business at Ohio State University. Prior to entering the Marketing Doctoral Program at OSU, Lifeng received her MA from the University of Illinois at Urbana-Champaign and BA from the School of Foreign Studies, South China Normal University.
In her personal time Lifeng enjoys playing tennis, traveling, cooking, going to the movies, and spending time with family and friends.
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