44th American Marketing Association Sheth Foundation Doctoral Consortium: Managing Brands and Customers for Profit - June 11-14, 2009 - Georgia State University
Program for Friday, June 12



Time    Event Location
7 - 8 a.m. Breakfast   Rialto Lobby
8 a.m. - 3 p.m. Registration Aderhold Learning Center
Second-floor common area
8 - 9:30 a.m. Plenary Session II:
Practitioner's Viewpoint

Session Chair:
Ken Bernhardt, Georgia State
  • Jim McCaffrey, Turner Broadcasting System Inc.
  • Rebecca Messina, The Coca-Cola Company
  • Maureen Schumacher, Google Inc.
  • Ed Baker, Sporting News magazine and Atlanta Business Chronicle
 Aderhold Learning Center
Room 24
9:30 - 10 a.m. Break
10 - 11:30 a.m. Concurrent Tracks
  Services

Session Chair:
Tom Brashear, U-Mass Amherst
  • Ruth Bolton, MSI
  • Katherine Lemon, Boston College
  • Robert Lusch, University of Arizona
  • Valarie Ziethaml, University of North Carolina
 Aderhold Learning Center
Room 212
  Retailing

Session Chair:
Sevgin Eroglu, Georgia State
  • Kusum Ailawadi, Dartmouth College
  • Dhruv Grewal, Babson College
  • Praveen Kopalle, Dartmouth College
  • Jagmohan Raju, University of Pennsylvania
 Aderhold Learning Center Room 214
   Innovation & B2B

Session Chair
Wes Johnston, Georgia State
  • Rajesh Chandy, University of Minnesota
  • Rajdeep Grewal, Pennsylvania State University
  • Das Narayandas, Harvard Business School
  • Gerard Tellis, University of Southern California
 Aderhold Learning Center
Room 223
   Customer Behavior (i)

Session Chair
Carolyn Curasi, Georgia State
  • Jim Bettman, Duke University
  • Amitava Chattopadhyay, INSEAD
  • Jeffrey Inman, University of Pittsburgh
  • William Wilkie, Notre Dame
 Aderhold Learning Center
Room 225
 11:30 a.m. - 1 p.m. MSI-sponsored Luncheon
Russ Winer, Executive Director		 Rialto Lobby
1 - 2:30 p.m. Concurrent Tracks
Customer Behavior (ii)

Session Chair
Pam Ellen, Georgia State
  • Jennifer Aaker, Stanford University
  • Ravi Dhar, Yale University
  • Linda Price, University of Arizona
  • S. (Ratti) Ratneshwar, University of Missouri
 Aderhold Learning Center
Room 212
 Brand & Strategy

Session Chair
Ed Rigdon, Georgia State
  • Hubert Gatignon, INSEAD
  • Vithala Rao, Cornell
  • John Roberts, University of New South Wales
  • Denish Shah, Georgia State
 Aderhold Learning Center
Room 214
Customer & Strategy

Session Chair
Connie Porter, Notre Dame
  • Sunil Gupta, Harvard Business School
  • Andrew Petersen, University of North Carolina
  • Werner Reinartz, University of Cologne
  • Venkatesh Shankar, Texas A&M University
 Aderhold Learning Center
Room 223
Marketing Models (i)

Session Chair
Bruce Hardie, LBS
  • Eric Bradlow, Wharton
  • Wagner Kamakura, Duke University
  • Carl Mela, Duke University
  • K. Sudhir, Yale University
 Aderhold Learning Center
Room 225
 2:30 - 2:45 p.m.  Break
 2:45 - 4:15 p.m. Plenary Session III:
Back to the Future

Session Chair
Roger Kerin, Southern Methodist University

Comments by:
  • to be announced (a surprise event)
 Aderhold Learning Center
Room 24
4:30 - 6 p.m. OPTIONAL: Basketball Student Recreation Center
6:15 p.m. onwards Reception and Dinner 755 Club:
Atlanta Braves Stadium