| Time |
Event |
Location |
|
| 7 - 8 a.m. |
Breakfast |
Rialto Lobby |
|
| 8 - 9:30 a.m. |
Plenary Session IV:
Experience Speaks
Session Chair:
Naveen Donthu, Georgia State
- William Bearden, University of South Carolina
- George Day, University of Pennsylvania
- Donald Lehmann, Columbia University
- Jagdish Sheth, Emory University
- Barton Weitz, University of Florida
|
Aderhold Learning Center
Room 24 |
|
| 9:30 - 10 a.m. |
Break |
|
|
| 10 - 11:30 a.m. |
Concurrent Tracks |
|
| |
Customer Behavior (iii)
Session Chair:
Min Ding, Pennsylvania State University
- Dipankar Chakravarti, Johns Hopkins University
- Joel Huber, Duke University
- J.B. Steenkamp, University of North Carolina
- Brian Wansink, Cornell University
|
Aderhold Learning Center
Room 212 |
| |
CRM (i)
Session Chair:
James Boles, Georgia State
- Douglas Bowman, Emory University
- Charlotte Mason, University of Georgia
- Leigh McAlister, University of Texas - Austin
- Vikas Mittal, Rice University
|
Aderhold Learning Center Room 214 |
| |
Marketing Models (ii)
Session Chair
Preyas Desai, Duke University
- Pradeep Chintagunta, University of Chicago
- Marnik Dekimpe, Tilburg University
- Seethu Seetharaman, Rice University
- J. Miguel Villas Boas, University of California - Berkeley
|
Aderhold Learning Center
Room 223 |
| |
Marketing & Strategy
Session Chair
Danny Bellenger, Georgia State
- Sundar Bharadwaj, Emory
- Tamer Cavusgil, Georgia State
- Satish Jayachandran, University of South Carolina
- Christine Moorman, Duke University
|
Aderhold Learning Center
Room 225 |
|
| 11:30 a.m. - 12:45 p.m. |
CEBCM and ISBM-sponsored Luncheon
- V. Kumar, Executive Director (CEBCM)
- Raj Grewal, Associate Research Director (ISBM)
|
Rialto Lobby |
|
| 12:45 - 1:45 p.m. |
Plenary Session V:
Meet the Editors - I
Session Chair
Richard Lutz, University of Florida
- Eric Bradlow - Marketing Science
- John Deighton - Journal of Consumer Research
- Tulin Erdem - Journal of Marketing Research
- Ajay Kohli - Journal of Marketing
|
Aderhold Learning Center
Room 24 |
|
| 1:45 - 3:15 p.m. |
Plenary Session VI:
Meet the Editors - II
Session Chair
Naveen Donthu, Georgia State
- James Brown - Journal of Retailing
- Pradeep Chintagunta - Management Science
- David Griffith - Journal of International Marketing
- Ronald Hill - Journal of Public Policy and Marketing
- Tomas Hult - Journal of the Academy of Marketing Science
- Venkatesh Shankar - Journal of Interactive Marketing
- Stefan Stremersch - International Journal of Research in Marketing
|
Aderhold Learning Center
Room 24 |
|
| 3:15 - 3:30 p.m. |
Break |
|
|
|
| 3:30 - 5 p.m. |
Concurrent Tracks |
|
|
Firm and Strategy
Session Chair
Chakravarthi Narasimhan, Washington University
- Shankar Ganesan, University of Arizona
- Jan Heide, University of Wisconsin
- David Reibstein, Wharton
- Raji Srinivasan, University of Texas - Austin
|
Aderhold Learning Center
Room 212 |
|
Sales
Session Chair
Goutam Challagalla, Georgia Institute of Technology
- Sonke Albers, Christian - Albrechts Universitaet at Kiel
- Murali Mantrala, University of Missouri
- Manfred Krafft, University of Munster
- Jagdip Singh, Case Western University
|
Aderhold Learning Center
Room 214 |
|
CRM (ii)
Session Chair
Thomas Kinnear, University of Michigan
- Robert Palmatier, University of Washington
- Shuba Srinivasan, Boston University
- Rajan Varadarajan, Texas A&M University
- Peter Verhoef, University of Groningen
|
Aderhold Learning Center
Room 223 |
|
E-Commerce & Digital Marketing
Session Chair
Eric Yorkston, TCU
- John Hauser, Massachusetts Institute of Technology
- P.K. Kannan, University of Maryland
- Arvind Rangaswamy, Pennsylvania State University
- Brian Ratchford, University of Texas at Dallas
|
Aderhold Learning Center
Room 225 |
|
| 6 p.m. onwards |
Reception and Dinner |
The World of Coca-Cola |
