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- MAX Awards criteria
- 2011 grand winner: Meda Consumer for the relaunch of Bifera
Presented by Georgia State University, J. Mack Robinson College of Business Department of Marketing and the Atlanta Business Chronicle.

The 20th annual MAX Awards (Marketing Awards for Excellence) honor outstanding new products, new services or new ways to market that have been developed or launched by Georgia-based companies in 2011. Entries are judged on the criteria of innovation, great marketing and success.
The MAX Awards are presented by the Department of Marketing at Georgia State University's J. Mack Robinson College of Business in conjunction with Atlanta Business Chronicle. All proceeds from entry fees and the event are used to support an Outstanding Minority Marketing Student Scholarship Fund.
