The GSU Marketing RoundTable

The GSU Marketing RoundTable brings together the top marketing officers of the two dozen largest firms based in the Atlanta area. The RoundTable facilitates professional development by giving these key decision-makers the opportunity to network and to keep abreast of the latest developments in Marketing. Member firms also enter into a special relationship with the faculty of the Marketing Department of the RCB. In exchange for financial support and access to corporate resources, the members receive advice and research assistance from the faculty.

Dr. Kenneth Bernhardt, founder of the RoundTable concept, is director of the Marketing RoundTable. The Marketing Awards for Excellence--the "MAX Awards"--are given annually for the most outstanding marketing innovations introduced in Georgia in the prior calendar year. Criteria for these awards include technological innovation, innovation in market structure, evidence of actual or potential marketplace success, and societal impact. Qualifying entries are judged by members of the GSU Marketing RoundTable's senior marketing executives.