Dr. V. Kumar is the inaugural holder of the Richard and Susan Lenny Distinguished Chair in Marketing, and the executive director of the Center for Excellence in Brand and Customer Management at the J. Mack Robinson College of Business.
Dr. Kumar's pioneering research on Customer Loyalty and Customer Lifetime value has received attention worldwide. His research has been widely published in premium journals such as Journal of Marketing, Harvard Business Review, Journal of Marketing Research, Marketing Science and Operations Research, to name a few. Recently, Dr. Kumar was listed amongst the top five scholars in marketing worldwide.
Dr. Kumar also serves as a consultant for leading Fortune 500 corporations.
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phone: 404-413-7590 |
