Course Descriptions

EMBA 8000 – Introduction to Executive Management

3 hours
This course provides an introduction to executive management education. The role of general management, in which the executives have responsibilities for a broad spectrum of tasks, is established. Six themes that transcend any one course and continue through the entire program are identified and introduced. The themes are oral communications, written communications, quantitative analysis, computer skills, interpersonal skills, and an international perspective. Basic skills in accounting and mathematics are covered.

EMBA 8007 – Fundamentals of Accounting

1.5 hours
This course covers the fundamentals of accounting principles. Specifically included are accounting concepts, principles, traditions, and terminology, the accounting model, introduction to the financial statements (balance sheet, income statement, and statement of cash flows), and the bookkeeping process from analysis of transactions through adjustments to the preparation of a balance sheet and income statement.

EMBA 8015 – Leading through Strategic Communication

1-3 hours
This course presents excellent written and oral business communication as a leadership strategy critical to success in the global workplace. Students master a communication model useful to identify objectives, analyze audiences, choose information, and create the most effective arrangement and channel for written and oral messages. Students will practice influencing and persuading others through strategically aligned business documents that are clear, precise, and readable including communications to executive level readers. Students will also develop skills in the effective design and delivery of persuasive presentations, delivering unwelcome information, and effective, productive group communication, and negotiations.

EMBA 8025 – Financial & Cost Accounting

3.5 hours
This course introduces financial accounting concepts and principles along with elements of financial analytical methods. It is designed to lay a foundation for the Executive MBA curriculum, especially subsequent accounting and finance courses. This course is also a study of the major accounting methods used for costing products, services, programs, projects, departments, and other operational units and cost objects. The primary emphasis is on developing the needed understanding, insights, and skills to correctly use such data in making various kinds of managerial decisions.

EMBA 8100 – Organizational Behavior for Executives

1.5 hours
Designed for the experienced manager, this course is an extensive study of human behavior in the workplace. Among the topics addressed are theories considered critical to the understanding of workplace motivation, communication, leadership, rewards and sanctions, team building, workplace stress, and organization structuring and design. Particular attention is paid to managing persons in complex environments (including the rapidly changing nature of jobs and work and work in international/multicultural settings).

EMBA 8150 – Data Analytics and Decision Making

1.5-3 hours
This course focuses on quantitative decision making. Analytics is a major component of business decision making to gain competitive advantage. Students will work with data to create predictive models. The course will include time series and regression techniques as well as Bayesian analysis for decision making. Model development, validation, interpretation, and practical application will be addressed.

EMBA 8200 – Legal and Ethical Environment of Business

1-3 hours
This course provides the EMBA student with a study of the interrelationship of law, ethics and business. The course covers the American legal system and ethical responsibilities of business. The course equips the student to recognize legal and ethical issues and to manage legal risks in business decision making.

EMBA 8250 – Strategic Marketing Management

1.5 hours
The purpose of this course is to provide students with an understanding of the current and future problems faced by the marketing manager. Emphasis is placed on the practical applications of the theories developed in marketing and related literature. More specifically, the marketing mix, including product, price, promotion, and place, is discussed in relation to the environmental characteristics, including competition, technology, governmental regulation, and recent megatrends. Special attention is also given to market opportunity analysis, marketing tactics, marketing strategy and decision making, and evaluation.

EMBA 8355 – Operations and Quality Management

1.5 hours
This course is directed toward the management and control of operating systems with an emphasis on supply chain management. Specific topics include matching operating decisions to a firm’s strategy; design of operations control systems; unique operations considerations in the services, design, selection and improvement of processes; capacity planning; quality management; and the management of inventories.

EMBA 8425 – Strategic Assessment in Global Market

1-3 hours
This course provides EMBA students with tools and frameworks for devising transnational business strategy. Drawing on political economy and managerial strategy, the course examines the intersection of organizational decision-making and “country risk.” Evolving globalization and political economic management are examined, and attention is focused on how organizations around the world respond to local and global challenges. The course employs comparative qualitative and quantitative analysis across key country cases, such as India, Brazil, and China. Students engage in scenario-based cooperative exercises to solve organizational challenges on the global playing field.

EMBA 8450 – Asset Valuation, Analysis and Selection

3 hours
This course considers conceptual and policy issues associated with the financial management of the non-financial firm. Students develop skills in financial analysis and interpretation and examine the various economic profit-based metrics used by financial executives. The dominant paradigms of risk and return are considered, and techniques for the valuation of both financial and real assets are analyzed. Included are capital budgeting techniques for making optimal asset and financing decisions as used in project financing and the setting of hurdle rates and the use of simulation in the conduct of risk management. Financial management practices in other countries are considered. Case analysis is employed, and personal computers are used as a supporting tool.

EMBA 8500 – Corporate Financial Policy

3 hours
This course focuses on the determination and evaluation of the corporate capital strategies. Topics considered include financial structure, leasing, cost of capital, dividend policy, and valuation. The financial topics are combined with the investment strategies to yield a synthetic view of financing-investment interactions and their impact on firm value. The related topics of mergers, acquisitions, and leveraged buy outs are addressed. Case analysis in the classroom will draw upon the background readings in the professional and academic literature and from the lectures. Personal computers are used as a supporting technique.

EMBA 8545 – International Marketing Strategy

3 hours
Upon successful completion of this course you should have a working knowledge of a practice-driven approach to developing decision-making skills in marketing; “the” marketing concept with a focus on customer value identification, and creation and delivery and the total customer experience; and the basic pillars of the marketing function such as segmentation, targeting, positioning, as well as growing customer value and profitability via the marketing mix (the so called “4Ps”). The course will examine macro-environmental factors that influence international marketing decisions, different sources of information for making international marketing decisions, the marketing function within the context of international business, and connections to real-life phenomena observed in the global business environment.

EMBA 8650 – International Management Practices

4.5 hours
This course entails the overseas visit to directly observe the practices and concepts of business in foreign countries. The students visit a series of businesses in one or more countries, both U.S. companies doing business in the countries and country-national companies. In addition, discussions are organized between the students and members of the governments in the countries, U.S. business people in the countries, and American Chambers of Commerce in the countries. Time is allowed for students to become familiar with the cultural aspects of the countries visited.

EMBA 8700 – Firms, Markets, Context

1.5 hours
This course introduces several core concepts that are relevant to inquiry in almost every business discipline and useful in every course in this curriculum. These ideas are also central to your development as a leader in a global economy. The primary purpose of this course if to imbue in each student an interdisciplinary conceptual framework for thought and analysis in the first year of MBA study. Students should be able to identify, describe and discuss within theoretical frameworks the following concepts as they appear in everyday market interactions: 1. The Theory of the Firm 2. The Concept of Strategy 3. Firm Level Competitive Advantage 4. Industry Analysis.

EMBA 8710 – Resource Based Management

2 hours
This course is designed to build on [EMBA 8700] Firms, Markets and Context. There are three goals in this module. First, the course expands on the material from [EMBA 8700] by looking at the basis of resource-based competitive advantage. Second, the course develops how resource-based competitive advantage anchors strategic action in innovation strategy, technology strategy and corporate diversification strategy. Third, the course looks at the role of the CEO in creating value in these environments.

EMBA 8730 – Strategic Implementation and Execution

1-3 hours
This course is a study of the major financial information processes used for tracking and reporting internal operations and their impact on the execution of corporate strategy. In addition, the course deals with how in practice the generated reports are used for evaluating performance and controlling operations. Key topics of the course include responsibility accounting, performance indicators, and the behavior patterns stimulated by such reporting and budgeting systems. The primary emphasis is on developing the understanding, insights, and skills needed to effectively use such financial reports and other available information to appropriately evaluate managers, performance and control operations.

EMBA 8800 – Executive Leadership and the Senior Management Team

3 hours
Course members become immersed in the leadership challenges associated with management of an enterprise at the corporate, business unit, and line of business levels, including those challenges encountered in multinational corporations. Focusing on the responsibilities of both the general manager and the senior management team, individuals encounter challenging settings where executives have responsibility for the enterprise’s overall performance rather than just a single business function. Leadership of the strategy process, facilitating organization building, and assurance of effective enterprise performance are unifying themes throughout the course.

EMBA 8810 – Corporate Strategy and Responsibility

1-3 hours
This intensive course introduces executives to the roles that executives play in defining, leading, managing, and responding strategically to the responsibilities of the corporation. The course uses simulations, interactive case-studies with the corporate executives who lived them, and ethical reflection exercises to teach executives to assess and respond to the social, ethical and environmental issues confronting global enterprises and lead effective corporate policies and responses. Special attention is paid to building the four components of ethical behavior, namely, ethical sensitivity, judgment, motivation, and implementation.

EMBA 8820 – Leading the Enterprise

2 hours
Individuals become immersed in the role of executive leaders who are accountable for delivering measurable, successful performance within globally competitive organizations. Assuming various CxO roles, they are charged with responsibility for recognizing and capitalizing on opportunities and responding to ever-changing strategic and operational circumstances, all while seeking to enhance the value and position of the enterprise (whether public, private, or not-for-profit.) This course integrates strategic, operational, and financial practices in the context of executive and general manager leadership.